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Why advertise to students?

There are over 1.5 million students in the UK alone, with an estimated disposable income of £5bn. Not only that, the student market is relatively recession proof. As for marketing new products and services, or developing a new market for an existing product, students do not have fixed buying habits and are often more willing to try new things. This makes the student market ideal for trial marketing.

F A C T F I L E


30% of students own a PC
25% of students own a car
Students spend an average of £310 a year each on music and videos.
Students spend an average of £812 a year each on entertainment.
65% of students own a CD player

 

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